Blog / The Complete Guide to Do follow and Nofo...

If you are learning SEO or have spent some time reading about SEO, you have mostly heard about dofollow and no-follow links. But very few people know about the exact and real meaning of a no-follow link and a do-follow link. What exactly are these, and what is their purpose? How does one differ from the other; do follow vs. no-follow backlinks? In this blog, we will have a comprehensive discussion of what is a no-follow link, what do-follow backlinks are, how you can use them, and why you should consider them important. So, without any more ado, let’s start. We will first discuss dofollow links followed by nofollow external links. 

what is dofollow backlinksIf you check dofollow backlinks, you should remember that they can help in terms of SEO by passing on the authority of the origin website to the destination website. This process of giving authority is called “link juice.” If you create dofollow backlinks or buy dofollow backlinks, it will help you boost your website’s domain authority, or you can say domain rating. This can help improve your keyword ranking remarkably. By default, any link is a dofollow link, so you don’t need to follow rel=” dofollow” whenever linking to any website. 

To find out if your link is a dofollow or nofollow one, you must first inspect your link in the browser and check the HTML code. To check your HTML code, you need to first click on the link you have pasted in the browser and select the ‘Inspect’ option. This will reflect the HTML code associated with that specific link. If you find real =nofollow,” the link is a nofollow link. If you don’t find any such term, the link is a dofollow link. With an inspect tool, you also need to use a do-follow backlink checker like Ahrefs or Moz to analyze your backlinks. 

Attracting high-quality, dofollow backlinks is not easy; it needs some work and effort. You can create awesome dofollow backlinks by the following means:

  • Guest blogging is one of the most remarkable ways to create dofollow backlinks, especially for dofollow Edu backlinks. 
  • Ask for a mention script to businesses who have mentioned you. It is very simple to do that. There is nothing shady about it. As they are already talking about you, they shouldn’t have any problem mentioning you with a backlink for your website. 
  • Go for email outreach. It can get you good dofollow backlinks. But you should remember that here your goal need not be only that. Rather, your content must be one of the primary elements that should value the readers. Target the main influencers in your business niche while email outreach. They can add maximum value. 
  • Make the best use of the broken link. Whenever you find one while reading a blog, not only comment on that, saying you found a broken link that should be replaced, but also reach out to the author, asking if he is fine with replacing the broken link with a link to your website (if the blog is relevant to what you do). It is a great tactic to get more dofollow links. 
  • Recommend your website as a resource page. It is great to have your website as a resource page for the websites that belong to your niche if you have crafted it with maximum data-richness. This is how you transform your website into a high-end dofollow backlink website. 

dofollow to nofollowThere is no ideal nofollow to dofollow backlink ratio for links that you should point to your website. Some people think that 50/50 is a good ratio, some might say it should be 40/60, and for some people, their target is 30/70 nofollow/dofollow backlinks. However, if you glance at the top websites by Alexa Rank in the United States of America, the ideal mix of nofollow and dofollow links is 25/75. This ratio indicates that the most high-rank and successful websites have more dofollow links than the nofollow ones. So, suppose you want to identify the natural ratio for your business niche. In that case, you need first to analyze a small sample of websites in a similar industry to yours and follow the lead of websites that already rank at the top of the search engine. It was all about the dofollow links. Let’s discuss nofollow links now. 

what is nofollow linkNo-Follow links use the “rel nofollow” tag to direct the search engines to ignore the link when they are crawling a specific page. No follow links typically don’t have an impact on SEO. They don’t allow the linked page to pass the PageRank. So, if there is a low-standard, no-follow link, it won’t hurt your search engine rankings. There is a huge role of no follow backlinks SEO. If you understand it clearly, you will surely be able to take your website’s ranking at the top of the search engine. 

If you don’t want Google to associate your website with the page you want to link to, you need to use a no-follow tag. You should aim to use a no-follow tag as a crucial element of your on-page SEO strategy in multiple situations. We will discuss them below:

We all know that outbound links are great for boosting your website rankings. But this will only work if you use them smartly. If there are a lot of outbound links, it can impact your website’s online identity very negatively. Google might think that you have specially set up your website to provide backlinks to others, and you are getting paid for that. So, in this kind of scenario, no-follow links can help. Hence, you know now how such links can help you avoid penalties from Google.

Another important reason you should tag a link as a no-follow one is if that is a low-quality one. This can be anything from a new website, websites with an unexpectedly more extent of content to sites with low authority. Often, there can be such situations when you have to use the above types of websites for certain reasons; for example, you want to link a certain part of your content to its source. All you need to do is use a no-follow tag in such circumstances. This will help you suffice your needs while not letting Google know that you are linking to a site or page like this. 

Sitewide links are nothing but links that appear across your entire website on multiple pages. They can be placed in the header, footer, or sidebar widget. If you are using any of these links, ideally, you should tag these as nofollow

If you are an affiliate marketer by profession, you should tag all the affiliate links you are using as nofollow. If you link to certain affiliate products naturally in your posts, it can automatically help you drive the traffic towards those products and increase your sales. However, these links are not good for search engine optimization. So, it’s best to tag these links a no-follow to prevent getting penalized by Google. Not just the above pointers that we discussed above, there are a couple of more reasons you should use nofollow links. They are: when you are getting paid for a link and when you are using user-generated links. 

Tagging a link as no-follow is not that complicated! It’s quite straightforward; you have to add a “rel = nofollow” tag after the target URL, and that’s it! It is possible to do this step in the HTML version of your webpage, irrespective of what kind of platform you are using. Moreover, you can skip the coding part if you have chosen WordPress. While inserting a link in WordPress, you must use the All In One SEO plugin. This will automatically help you mark each link as no-follow. The plugin will help you insert the rel nofollow tag by itself; you don’t have to put effort into that. 

dofollow vs nofollow backlinksDofollow backlinks and nofollow backlinks are a couple of ways to identify a link and tell Google how you can associate the website you are publishing your content to. If you analyze nofollow vs. dofollow links, you will see that the major difference lies in one simple fact; the former type doesn’t pass any link juice, and the latter type is one of the best ways to give authority to your website. This is all about dofollow vs. nofollow, the rest of the differences you have already explored above. Right?

Link PublishersLink Publishers is the best guest post marketplace from where you can buy guest posts in such a way that it gives you the best opportunity to place the best dofollow and nofollow backlinks within your content. So, you are sure to get the maximum advantage of our guest posting services. If you haven’t opted for our guest post services yet, you are doing it wrong. Moreover, we also offer high-quality content writing services. If you hire a content writer from us, they can help you create the best content through which you can attain the maximum backlinks according to your needs. 

Summing Things Up 

So, now you have got an in-detail idea of dofollow and nofollow backlinks. What’s next?You need to spend some of your valuable time upgrading your website’s backlink profile, optimizing it, and taking your dofollow and Nofollow links to the next level to make the most out of them. After you have walked through the discussion above, now it’s time to plan your action of work as great backlinking opportunities will arise. Remember, both dofollow, and nofollow links are important for transforming your website’s SEO scenario. As the dofollow links will help you make your page rankings better, nofollow links are also valuable for traffic and engagement.So, what are you waiting for?Contact us today to skyrocket your backlink profile like never before! 

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